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Home News/Blog Anheuser-Busch Drops "Born On" Date
Anheuser-Busch Drops "Born On" Date PDF Print E-mail
Written by David   
Friday, 13 February 2009 07:54

According to STLToday.com, Anheuser-Busch is changing the way they view a beer’s shelf life. In the past, If an A-B brand beer went 110 days without selling, A-B crews would sweep into bars and restaurants, hand the retailer a check for the value of the beer then break the bottles and pour the liquid out. No exceptions.

Now, the brewer says it has realized that the 110-day limit might not be necessary. Why? The company says it has improved its brewing processes and packaging — using new fillers and bottle crowns, for example — that reduce the amount of oxygen in its beers.

The company is allowing its new and niche beers to stay on the market longer — as long as 180 days in some instances. Big names like Budweiser, Bud Light, Bud Select, Busch and Natural Light will keep the traditional “born on” date and the 110-day selling limit... because no one wants to drink a stale Natty.

Despite the reversal, Anheuser-Busch is confirming what many craft brewers have thought for some time — A-B was throwing out plenty of good beer that could have stayed on the market for weeks longer. I kinda remember thinking when "born on" was started by A-B that they were simply looking for an edge over smaller beers and imports since they probably had the facilities to get a beer from the cast to the consumer quickly.

This doesn't mean that old beer is tasty, but I've stored bottled beer in a cool dry place for months with no gustatory problems (yep, I had to go to the Thesaurus for that one).

Anheuser-Busch, now a division of Anheuser-Busch InBev, insists that the changes occurred last summer and fall, before InBev took over the St. Louis brewer.

Read the full story at STLToday.com.



Last Updated on Friday, 13 February 2009 07:59