Boycott Budweiser to protest the foreign sale of Anheuser-Busch to Belgian brewer InBev.

Sales Are Up For Craft Brewers PDF Print E-mail
Written by David   
Tuesday, 24 February 2009 00:02
Americans may be cutting back their expenses to weather the turbulent economy, but they’re still drinking craft beer.

As sales of many products are tanking, craft beer makers are seeing slow, but still-strong sales increases as they outperform the rest of beer industry.  While craft brewers have seen slowdowns in the volume of beer consumed at restaurants and bars, drinking at home is on the rise.

Boston Beer Co., Harpoon Brewery and Cisco Brewers say they're also benefiting from consumers trading down from more expensive wines and liquor. Dan Kenary of Harpoon Brewery says “Beer is a staple. You might not be able to go out and spend $75 on dinner, but you can go out and spend $8 or $9 on a six-pack.”

“I expect the economy will (stink), and people will continue drinking good beer,” said Boston Beer founder and personality Jim Koch, whose company makes Samuel Adams beer.  Sammy A actually shipped 8.5 percent more beer last year than in 2007.

Holy crap.  I'm returning my empties and buying SAM tomorrow.

Full story at BostonHerald.com.

Anheuser-Busch Drops "Born On" Date PDF Print E-mail
Written by David   
Friday, 13 February 2009 07:54

According to STLToday.com, Anheuser-Busch is changing the way they view a beer’s shelf life. In the past, If an A-B brand beer went 110 days without selling, A-B crews would sweep into bars and restaurants, hand the retailer a check for the value of the beer then break the bottles and pour the liquid out. No exceptions.

Now, the brewer says it has realized that the 110-day limit might not be necessary. Why? The company says it has improved its brewing processes and packaging — using new fillers and bottle crowns, for example — that reduce the amount of oxygen in its beers.

The company is allowing its new and niche beers to stay on the market longer — as long as 180 days in some instances. Big names like Budweiser, Bud Light, Bud Select, Busch and Natural Light will keep the traditional “born on” date and the 110-day selling limit... because no one wants to drink a stale Natty.

Despite the reversal, Anheuser-Busch is confirming what many craft brewers have thought for some time — A-B was throwing out plenty of good beer that could have stayed on the market for weeks longer. I kinda remember thinking when "born on" was started by A-B that they were simply looking for an edge over smaller beers and imports since they probably had the facilities to get a beer from the cast to the consumer quickly.

This doesn't mean that old beer is tasty, but I've stored bottled beer in a cool dry place for months with no gustatory problems (yep, I had to go to the Thesaurus for that one).

Anheuser-Busch, now a division of Anheuser-Busch InBev, insists that the changes occurred last summer and fall, before InBev took over the St. Louis brewer.

Read the full story at STLToday.com.

Last Updated ( Friday, 13 February 2009 07:59 )
AB InBev Slashes Jobs, Free Beer; Raises Prices PDF Print E-mail
Written by David   
Thursday, 08 January 2009 08:45

A few moves in the last few days and weeks by Belgweiser... none should really surprise you as we could see most of them coming, despite the miles of lies Belgian InBev jammed down our American throats last year.

Firstly--as we previously reported--the world's largest brewer, announced plans to cut 1,400 jobs in the United States--some 6 percent of its workforce here--as it sought a return on its $52 billion merger.  About 75 percent of the job losses announced would be at Anheuser-Busch's former corporate headquarters in St Louis.

Then AB InBev put the kibosh on the free beer samples at hospitality centers at its SeaWorld theme parks in Orlando, San Antonio and San Diego and its Busch Gardens parks in Tampa and Williamsburg, Va. In their place, the brewer plans to build restaurants, or other food-related venues.

Fred Jacobs, vice president of communications for Anheuser-Busch Adventure Parks says: "This was something that had pretty narrow appeal. We were looking to expand it into something that had broader appeal."

Because free beer has a pretty narrow appeal.

And just yesterday, AB InBev announced that they will raise beer prices by 3.5 percent.  This also comes as no surprise since beer costs in general have soared around the world due to a hop shortage and and rising prices for malted barley.

In all fairness, the worldwide economy is suffering and this report could have been about almost any company during a recession... we just like pointing out the Belgian badness because it adds insult to injury by AB InBev on their customers.


Last Updated ( Thursday, 08 January 2009 09:07 )
Anheuser-Busch InBev to Cut 1,400 US Jobs PDF Print E-mail
Written by David   
Tuesday, 09 December 2008 09:30

Happy Holiday's From Budweiser!

Anheuser-Busch InBev announced yesterday that it would cut 1,400 U.S. jobs — or another 6 percent of its U.S. work force — to help save the world's largest brewer at least $1.5 billion a year.

It said three-quarters of the jobs to disappear will go from Anheuser's North American headquarters in St. Louis, both at downtown offices and its Sunset Hills campus.

The job cuts go beyond plans Anheuser-Busch announced this summer to streamline costs, before it agreed to be taken over by Belgium-based InBev.

The company said the job losses will help it save at least $1.5 billion a year by 2011 and cope with a "challenging economy." Most of the cuts will be made by the end of the year.

This is a tough economy, and with giants falling in every industry it is hard to entirely blame InBev for this move... so let's just agree to blame August A. Busch IV. Sorry loyal A-B workers... Happy Holiday's, and here's a case of our Michelob Winter Sampler for all your hard work over the years.

Full Story 

Last Updated ( Tuesday, 09 December 2008 09:46 )
Newsflash! Budweiser Clydsdales to Save the Economy! PDF Print E-mail
Written by David   
Saturday, 06 December 2008 09:35

From Steve Hall at AdRants:

This just in. Anheuser-Busch Chief Creative Officer Bob Lachky has announced the Budweiser Clydesdales will save the economy by appearing in Super Bowl XLIII. Yes, Lachky says, The Clydesdales will "reinforce, in a positive way and especially at a time when the country is in trying times, that people are looking for relief. I think it will be a very welcome message to see more than one Clydesdale spot from an entertainment standpoint, but also from the standpoint that the Clydesdales are not going away and Budweiser and Anheuser-Busch are here."

Someone call the Wall Street Journal!! Stop the presses! Change the headline! Cancel all those depressing 2009 outlooks! The Budweiser Clydsdales are here to save the day! The stock market will surge! Unemployment will fall! House prices will rise! Mortgages will be granted! People will buy domestic cars! And on February 2, 2009, President Barak Obama will drink a Bud on the steps of the White House thanking Budweiser for making his job a hell of lot easier!

It's no surprise Budweiser is so optimistic. When the economy sucks, people are depressed. When people are depressed they sometimes take to drinking. When they don't have a lot of money, they buy cheap beer. Cheap beer like, I don't know, Budweiser?


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